So many traffic sources:
Search, Display, Social, DSPs, DMPs, SSPs, Ad Exchange, Affiliates, Ad Servers, Agencies, Media Buyers, Back-Fill, Programmatic / Algorithmic buying.
Some of the measurements and management required within each source:
Flash, HTML, Pops, Redirects, In-App, RON, Placements, Tokens, Macros, Tags, Path Analysis, Funnels, eCPM, Quality Score, Ranking, Position analysis, Smart CPM, CPC, CPA, CPL, CPI, Bid-adjustments, SDKs, Pixels, Audiences, Re-marketing, Affinities, Location, Demographic.
OUR MISSION: “ACHIEVE THE MOST
CONVERSIONS PER 1000 ADS SERVED”